All work
Brand Strategy & UX Design
Solas Energy Brand Identity
Sustainability-focused brand positioning, digital identity and user experience (UX) design for a renewable energy leader.
+80%
Brand awareness lift
-40%
Bounce rate reduction
100%
Green hosting compliance
Project details
- Client
- Solas Energy
- Year
- 2024
- Scope
- Brand Strategy & UX Design
Overview
Solas Energy wanted to communicate its clean energy investments globally and acquire a modern, eco-friendly digital face that builds trust with international investors.
The challenge
The challenge was simplifying complex energy sector data and combining it with a premium design language, while ensuring a low-carbon web experience.
Our approach
We developed a minimalist color palette inspired by nature. We implemented a carbon-conscious web layout using light SVG animations, optimized assets and green hosting infrastructure.
FigmaFramerWebflowSVG AnimationsSEO Optimization
Results
- Increased investor engagement and brand awareness by 80%
- Decreased website bounce rate by 40%
- Reduced page-weight carbon emissions to under 0.2g CO2 per page-view