All work
Brand & Design System
Luminary Brand System
Visual identity, brand guidelines and a scalable design system for a luxury manufacturer.
-38%
Bounce rate
+4dk
Session time
120+
Design components
Project details
- Client
- Luminary
- Year
- 2024
- Scope
- Brand & Design System
Overview
Luminary’s inconsistent visual language failed to convey its premium positioning. It needed a cohesive system.
The challenge
A consistent, scalable and luxurious design language was needed across all touchpoints.
Our approach
We created a token-based design system, component library and brand guidelines documentation.
FigmaDesign TokensFramerStorybook
Results
- Bounce rate down 38%
- Average session +4 minutes
- Design production notably faster